Our Rainbow Jeans were featured in the December 2022 issue of Nikkei Trendy.
Uchida Hosei was selected from the Chugoku and Shikoku regions for the page on hit products originating from local areas.
The selection criteria appear to be the following three points:
1. The sales and volume of the product are expected to increase.
2. It possesses groundbreaking technology or an innovative perspective not seen before.
3. It has the potential to change consumers' lifestyles.
Rainbow Jeans are made with methods and technologies for fabric production that no one else uses.
They are groundbreaking denim that changes into a rainbow color as you wear them.
I believe they have the potential to change lifestyles, making people want to wear them every day to enjoy the aging process.
