The crowdfunding project, which began on March 10, 2021, concluded on May 9.
As a result, we achieved over 50 million yen, significantly exceeding our target of 1 million yen.
We set a record for the highest crowdfunding amount for jeans in Japan and the highest ever in the Chugoku-Shikoku region. (As of May 9, 2022)
We are extremely happy to have revived the Rainbow Jeans and to be able to deliver them to everyone who supported us.
To everyone who supported us, thank you very, very much.
We will take full responsibility for production to ensure that we deliver jeans that will bring joy to all of you.
Uchida Housei, a small sewing factory in the countryside, will continue to produce attractive and reliable products, and we appreciate your continued support.
■ Project Overview
The "Rainbow" denim fabric was born about four years ago, out of a desire to create jeans that you'd want to wear every day, enjoying their aging process.
However, shortly after the initial batch (about 100 pairs) went on sale, the Great West Japan Flood occurred. All the fabric in the warehouse, including the remaining Rainbow fabric, was disposed of.
Time passed, and in September 2021. I was deeply moved by the fading of the Rainbow jeans that had been returned for repair, and so I launched this revival project.
The purpose of this project is to revive Rainbow after four years, and to convey the charm of Rainbow and the "joy" of wearing jeans for a long time to as many people as possible.
