Our Rainbow Jeans were featured in the December 2022 issue of Nikkei Trendy.
Uchida Hōsei was selected from the Chugoku and Shikoku regions for the "Hit Products from the Regions" page.
The selection criteria appear to be the following three points:
1. The product's sales and volume are expected to grow.
2. It possesses groundbreaking technology or a unique perspective never seen before.
3. It has the potential to change consumers' lifestyles.
Rainbow Jeans are made with methods and technologies for fabric production that no one else is using.
They are groundbreaking denim that changes into a rainbow of colors as you wear them in.
I believe they might have changed people's lifestyles in such a way that they look forward to wearing them every day to enjoy the aging process.
